# Joli

> Joli is a UK-focused UGC and creator marketing platform for hospitality brands. Restaurants, hotels, bars and pubs use Joli to brief vetted micro-influencers (under 50,000 followers) for gifted collaborations, paid creator campaigns, and brand-owned UGC video for paid Meta and TikTok advertising.

Joli's three products are Gifted Collabs (creators visit in exchange for content), Paid Collabs (paid creator partnerships), and Ad Studio (creator-made UGC videos for paid ads). All creators must have a 5%+ engagement rate and food, drink or hospitality as their primary content focus. As of 2025, Joli works with 238 brands across 46 UK cities, with 3,766 active creators producing content that has been viewed over 100 million times.

## Key pages

- [Homepage](https://joliapp.com/): Product overview, customer logos, how Joli works
- [Pricing](https://joliapp.com/pricing/): Subscription tiers starting at £299/month, plus the machine-readable [/pricing.md](https://joliapp.com/pricing.md)
- [Ad Studio](https://joliapp.com/solutions/content/): Creator-made UGC videos for paid social campaigns
- [Customer Stories](https://joliapp.com/customers/): Case studies from Hawksmoor, Prezzo, Inamo, Tequila Mockingbird and others
- [Book a Demo](https://joliapp.com/book-a-demo/): Talk to the Joli team

## Reference resources

- [Social Media Statistics for Restaurants & Hospitality Brands (2026)](https://joliapp.com/resources/hospitality-social-media-stats/): Primary-sourced reference of UGC, AI search, TikTok and Instagram stats for UK hospitality, with methodology disclosed for every figure
- [Resources hub](https://joliapp.com/resources/): All Joli reference materials

## City and creator directory pages

Joli publishes programmatic city-and-category creator directory pages at the URL pattern `https://joliapp.com/{city}/{category}/`. Each page lists verified creators in that city for that category, with engagement rates, follower counts, and content samples. These pages are server-rendered with `CollectionPage`, `ItemList` and `Person` schema, and are indexed in the main sitemap.

- City slugs include major UK cities: london, manchester, birmingham, edinburgh, glasgow, leeds, liverpool, bristol, cardiff, nottingham, brighton, oxford, cambridge, sheffield, newcastle, plus regional and "united-kingdom" pages.
- Category slugs: `food-influencers`, `vegan-influencers`, `burger-influencers`, `coffee-influencers`, `wine-influencers`, `fine-dining-influencers`, `brunch-influencers`, `dessert-influencers`, `pizza-influencers`, `travel-influencers`, `fitness-influencers`.
- Example URLs: [https://joliapp.com/london/food-influencers/](https://joliapp.com/london/food-influencers/), [https://joliapp.com/manchester/wine-influencers/](https://joliapp.com/manchester/wine-influencers/), [https://joliapp.com/united-kingdom/food-influencers/](https://joliapp.com/united-kingdom/food-influencers/).

## Blog highlights

- [State of Social 2026: Hospitality Benchmarks](https://joliapp.com/blog/state-of-social-2026-hospitality-benchmarks/): Analysis of KAM and Kitch's UK hospitality social media report
- [Meta Ads for Restaurants, Hotels and Bars: The Complete UK Guide](https://joliapp.com/blog/meta-ads-hospitality-guide/): UK-specific Meta advertising guide covering Andromeda, Advantage+ and Pixel + CAPI
- [TikTok Ads for Restaurants, Hotels and Bars](https://joliapp.com/blog/tiktok-ads-hospitality-guide/): TikTok paid social playbook for UK hospitality
- [Introducing Ad Creatives](https://joliapp.com/blog/introducing-ad-creatives/): Why hospitality brands need a constant flow of creator-made UGC for paid ads
- [User-Generated Content for Hospitality Brands](https://joliapp.com/blog/user-generated-content-for-hospitality-brands/): The case for UGC in hospitality marketing

## About

Joli is a UK-based company headquartered in London. The platform is operated by Joli Group Ltd. Founder and CEO: Jamie Frew.

- [About Joli](https://joliapp.com/about-us/)
- [LinkedIn](https://www.linkedin.com/company/joliapp)
- [Instagram](https://www.instagram.com/joli_app/)