Say Hello to Joli ✨

We’re excited to announce our rebrand from Nibble to Joli, marking a new chapter in our mission to be the #1 content creator platform for hospitality businesses worldwide


Michael Radley

2 min read · Oct 2023


A Journey That Began In a Pub in Norfolk

Two years ago, we began our journey to solve a problem we noticed in the restaurant scene. Content creators wanted to work with restaurants, and restaurants wanted to work with content creators. But the process was broken. And that's where Nibble was born.

A New Name for a New Chapter

Nibble served us well, but it was too narrowly focused. We felt that it didn't quite capture the vibrant creativity of our community of content creators. With Joli, we wanted to reflect the energy, creativity, and passion of our growing community instead of focusing on just food.

There are thousands of content creators out there, all with their own style and niche. From foodies to fashion bloggers and musicians. Even pool cleaners and trainspotters 🚂

And if we're being totally honest, we knew it was time for a change when we received a job application calling us Nipple 😂

Our Commitment Remains Unchanged

Despite the new name, our mission remains the same. User-generated content is still at the heart of what we do. It's authentic, genuine and resonates with consumers, which is why we're excited to diversify our pool of creators to appeal to a wider range of customers.

We're still just as committed to bringing refreshing simplicity to a process that was previously broken. Joli instantly connects brands with a network of passionate creators who have developed deep, authentic relationships with highly engaged audiences. And it’s these partnerships that deliver extraordinary results to brands — whether it’s brand awareness, customer loyalty or overall social media presence.

Thank You for Your Continued Support

We want to thank our loyal creators, customers and partners who have been with us on this journey. We're excited to share this new chapter with you and look forward to continuing to serve you 🚀

Ready to get started?

Run a test campaign today free of charge — whether it's for a new menu launch or a new site opening, it's on us ✌️