Coffee#1 opened its first coffee shop in Cardiff in 2001 and has since grown into a much-loved chain with over 128 locations across the UK. Despite their growth, they’ve stayed true to their roots: offering hand-crafted drinks, mouth-watering cakes, and a warm, relaxed space to slow down and unwind.

Their stores are designed to feel calm and comforting, whether you’re catching up with friends, working from a laptop, or just enjoying a quiet moment with your favourite drink. It’s a brand built on care, character, and craft. When it came to creating content, they wanted something that captured that same spirit.

That’s where Joli Studio came in. Coffee#1 used the platform to brief in a short-form video capturing the essence of their in-store experience, from baristas making drinks to close-ups of seasonal cakes. They wanted something visual, modern and brand-aligned, with a relaxed feel and current editing style.

The process was fast and seamless. The brief went live on a Friday. By Tuesday, the creator had already visited their Epsom store to film. The first edit arrived on Thursday, and after a few small tweaks, the final video was delivered that same evening.

By using creator-led production, Coffee#1 was able to move quickly, stay true to their brand, and get high-quality content without needing a big crew or long timelines. For a business that values care and craft, it was the perfect fit.

Working with Joli Studio was brilliant from start to finish. We put our brief live on a Friday, and by Tuesday the creator had already visited their local Coffee#1. The first draft arrived on Thursday, and after a couple of quick amends, we had the final version that same evening. The content was spot on. It matched our brief perfectly, and we absolutely loved the result!

Mel Bruce-Roberts, Marketing Manager