May 2015
A passionate foodie with a love for burgers 🍔
Our story starts with Michael, a passionate foodie. He started
an Instagram account reviewing the London restaurants he
loved. As his followers grew, PR agencies and restaurants
started asking him to collaborate with them.
Like
most micro-influencers, Michael had a full time job. His spare
time was spent on content creation and social media engagement.
May 2020
A frustrated influencer 😡
Each week he’d go back and forth between PR agencies and
restaurants trying to arrange colaborations. He’d sift through
emails, DMs and his spam folders waiting all week for booking
confirmations. Then end up double booked and have to cancel.
He’d turn up at restaurants that weren’t expecting him. Or
they didn’t know what he’d been offered. Awkward.
Influencers in his network were all saying the same thing. They
wanted to work with restaurants, restaurants wanted to work with
them. Why was it so hard?
Influencer marketing was
broken.
May 2020
Enter Gordon Jamie 👋
Michael talked to his friend Jamie about it and, together,
they knew they could fix it. Jamie built a simple app to
manage influencer bookings and communication quickly and
easily.
Influencers loved it and wanted to sign up.
Michael & Jamie felt confident that they had made things
easier for influencers. But what about the brand side?
December 2021
Brands love it too 👌
Happily, when they started talking to brands they found that they were solving far more problems for them. Joli not only helped brands solve the headache of influencer marketing, but also unlocked the full potential of this powerful and measurable channel.
May 2022
Growing fast 🚀
In 2022 Joli successfully raised funds to take us to the next level. Since then, we've been growing the team to support all the lovely influencers and brands joining the platform 🥰