How TOCA Social fills its boxes with creator-led content from across the UK

TOCA Social invented a category: interactive football and dining anyone can play. Since launching at The O2 in 2021, the brand has scaled across the UK and opened in Dallas, with more international sites in build. Its mission is unambiguous: Everybody Plays.

TOCA isn’t a restaurant, a club, or a sports bar, so the team has to keep showing audiences what the experience actually feels like. A polished ad campaign can describe it. Creator content shows it.

TOCA partnered with Joli to run an always-on creator programme across the UK estate. Each booking captures a different angle of the venue and lands it in front of a new audience.

Date-night creators show it as a fun night out. Family creators capture half-term sessions and the festive menu. Foodies spotlight the menu, students flag the Monday discount, and the women’s football community amplifies the free Wednesday sessions run with Leah Williamson. Every audience sees a version of TOCA posted by someone they already trust.

Running the programme through Joli keeps one team on top of briefing, discovery and reporting without agency overhead. As the brand expands, every box booked becomes shareable proof for the next one.