HOP use Joli to fuel their rapid expansion
HOP, renowned in London for its quick-service authentic Vietnamese cuisine, faced the challenge of replicating its success in Manchester. Their aim was to maintain their values of fresh, fast and flavoursome food while launching in a brand new city.
To promote the new site, HOP partnered with local Manchester influencers through Joli. This collaboration enabled them to genuinely connect with the community, making their presence known and capturing the city's interest with content that truly represented HOP's iconic and vibrant brand.
HOP's innovative use of technology has already set a new benchmark of what it means to be a modern quick-service business. So it comes as no surprise they took full advantage of Joli's ability to send unique Vita Mojo voucher codes to influencers via the Joli platform. It's this commitment to innovative, tech-driven solutions that gives them an edge in such a competitive fast-paced industry.
Joli app has helped us connect with some really great influencers in both London and Manchester to help us drive brand awareness in both cities. We've seen some really great engagement and content creation especially in Manchester which has been super helpful for us as this is a brand new city and audience for us.
As a digitally led QSR brand the ability to create and send unique voucher codes directly through the app to influencers has been super helpful and a really efficient way for us to manage and monitor redemptions during visits. We look forward to seeing what other features the Joli team introduces this year to further support us on our brand growth journey
— Jemma Morgan, Brand Marketing
256
pieces of content
144,858
people reached
15,330
engagements
£0.13
cost per engagement
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Rachel 🌱 Vegan Food, Lifestyle, Travel
@rachelsvegandiary87
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![@iamvanitasingh the food influencer](/_gatsby/image/17366f8b80a121984c6ccbbafc13e14b/e1a2cb5bff3a2ea7c313e9570311cda7/17841401522183964.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fprofile_pictures%2F17841401522183964.jpg&a=w%3D10%26h%3D10%26fm%3Djpg%26q%3D30&cd=8869d359593049fcba692d9defce10e7)
iamvanitasingh
![Thumbnail of food-related video content from social media influencer @harmonille via the Joli app.](/_gatsby/image/62ba2c956812326fe092232c47613c47/28212caa3eb67442f88010c563b4e383/18010492844491846.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fposts%2Fthumbnails%2Fcre_2YYDzgbBmiFg6iHOgVBc13O5r3m%2F18010492844491846.jpg&a=w%3D75%26h%3D133%26fm%3Djpg%26q%3D30&cd=ec788155c727c5f5d197b7bb6e444cb6)
![@harmonille the food influencer](/_gatsby/image/226a7405c54e6ff45257df2463a8a828/e1a2cb5bff3a2ea7c313e9570311cda7/17841400619875032.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fprofile_pictures%2F17841400619875032.jpg&a=w%3D10%26h%3D10%26fm%3Djpg%26q%3D30&cd=7cdd65cf874ceb6321290efd891f7115)
harmonille
![Thumbnail of food-related video content from social media influencer @our.lives.at.number.5 via the Joli app.](/_gatsby/image/38a17c54738c5d9239e8ac6e18fea0cf/28212caa3eb67442f88010c563b4e383/18043243210536622.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fposts%2Fthumbnails%2Fcre_2Ufba8fdSQsoFPJu5riqc3327jY%2F18043243210536622.jpg&a=w%3D75%26h%3D133%26fm%3Djpg%26q%3D30&cd=5e490c0e0640e3110b91e6f68b56ceaf)
![@our.lives.at.number.5 the food influencer](/_gatsby/image/6835d8d07434bfa4358285bb070cd265/e1a2cb5bff3a2ea7c313e9570311cda7/17841446509744201.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fprofile_pictures%2F17841446509744201.jpg&a=w%3D10%26h%3D10%26fm%3Djpg%26q%3D30&cd=98099eff942c4974831f0271cdb276db)
our.lives.at.number.5
![Thumbnail of food-related video content from social media influencer @food_stoppp via the Joli app.](/_gatsby/image/8233fa93d3000e6eb38b5d24b428be83/4f4d2f9316d816c6d35b68b680dd54d5/18019636120550224.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fposts%2Fthumbnails%2Fcre_2NStMaTrhzmKIZkjWV2r0GnjYYh%2F18019636120550224.jpg&a=w%3D75%26h%3D113%26fm%3Djpg%26q%3D30&cd=64bbb4eb983271e5142943e0357095fb)
![@food_stoppp the food influencer](/_gatsby/image/9760fd5cceb1c00675caba40c8d3f6f3/e1a2cb5bff3a2ea7c313e9570311cda7/17841400347004119.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fprofile_pictures%2F17841400347004119.jpg&a=w%3D10%26h%3D10%26fm%3Djpg%26q%3D30&cd=cc4fed16f3a235a12298a63a8fc5dc23)
food_stoppp
![Thumbnail of food-related video content from social media influencer @rachelsvegandiary87 via the Joli app.](/_gatsby/image/2deb83171c0fb0c6922dda25a807efea/28212caa3eb67442f88010c563b4e383/18229719445218261.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fpost_thumbnails%2Fcre_2PvIuHQClXyonBYer8wySnHI3LE%2F18229719445218261.jpg&a=w%3D75%26h%3D133%26fm%3Djpg%26q%3D30&cd=bfab80fd5ca469dfd99e8a7ad174f1aa)
![@rachelsvegandiary87 the food influencer](/_gatsby/image/aedac3f31c7539272a4dbc0118b3edfa/e1a2cb5bff3a2ea7c313e9570311cda7/17841406257883160.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fprofile_pictures%2F17841406257883160.jpg&a=w%3D10%26h%3D10%26fm%3Djpg%26q%3D30&cd=b155cc44beb0a4f53896c0bfaf3b5db4)
rachelsvegandiary87
![Thumbnail of food-related video content from social media influencer @the_queenof_the_kitchen via the Joli app.](/_gatsby/image/ff700216de9efd23b96326477f8dbb69/28212caa3eb67442f88010c563b4e383/17988067916286387.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fposts%2Fthumbnails%2Fcre_2ADeJPmH4aYzOk8rZnvIo9dF2ct%2F17988067916286387.jpg&a=w%3D75%26h%3D133%26fm%3Djpg%26q%3D30&cd=9dd0a9d1777358e411b7a1d73586669e)
![@the_queenof_the_kitchen the food influencer](/_gatsby/image/4f4af07566deec451d3a301c2d9e9917/e1a2cb5bff3a2ea7c313e9570311cda7/17841437524907224.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fprofile_pictures%2F17841437524907224.jpg&a=w%3D10%26h%3D10%26fm%3Djpg%26q%3D30&cd=94da83290496a8b2b26e5fd4f3ab2ad7)
the_queenof_the_kitchen
![Thumbnail of food-related video content from social media influencer @ff.foodies via the Joli app.](/_gatsby/image/a144d288a584be3788a7ea233485e70b/28212caa3eb67442f88010c563b4e383/17925711170770497.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fposts%2Fthumbnails%2Fcre_2PK81hBSp0iSiSxbThzxM0428rs%2F17925711170770497.jpg&a=w%3D75%26h%3D133%26fm%3Djpg%26q%3D30&cd=df0f724fd28de4482e0830f0551a175f)
![@ff.foodies the food influencer](/_gatsby/image/e7ba90b4e9cc0c9221f9e6e7d8f1322a/e1a2cb5bff3a2ea7c313e9570311cda7/17841430934422858.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fprofile_pictures%2F17841430934422858.jpg&a=w%3D10%26h%3D10%26fm%3Djpg%26q%3D30&cd=589eeb7bc936e0cd7b0faf127de5edfc)
ff.foodies
![Thumbnail of food-related video content from social media influencer @milaroseandme via the Joli app.](/_gatsby/image/d0e55e78c5af68a1a5b001882ad2c168/28212caa3eb67442f88010c563b4e383/18006896378373545.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fpost_thumbnails%2Fcre_2dx3qJ4Z2D5ap7FrBadQQitOAKL%2F18006896378373545.jpg&a=w%3D75%26h%3D133%26fm%3Djpg%26q%3D30&cd=c4f426fbfb6cd78ca4f4065d7014a7c9)
![@milaroseandme the food influencer](/_gatsby/image/187621a0e97b15440e1b47cb9aed1f5c/e1a2cb5bff3a2ea7c313e9570311cda7/17841403416359683.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fprofile_pictures%2F17841403416359683.jpg&a=w%3D10%26h%3D10%26fm%3Djpg%26q%3D30&cd=9ac38c91e909c604cc3d9bf3afb98661)
milaroseandme
![Thumbnail of food-related video content from social media influencer @londondaysout_ via the Joli app.](/_gatsby/image/86d4f1cacfc96dc8691d9ac1fcbf583b/28212caa3eb67442f88010c563b4e383/18018257821505032.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fposts%2Fthumbnails%2Fcre_2O8UaGa4T5NBScPS9BumMLJSMSe%2F18018257821505032.jpg&a=w%3D75%26h%3D133%26fm%3Djpg%26q%3D30&cd=f53281f4c47811466d6b7fe3e4ec4816)
![@londondaysout_ the food influencer](/_gatsby/image/301554444cd44aad1fcb0a8a53be60dc/e1a2cb5bff3a2ea7c313e9570311cda7/17841401577250130.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fprofile_pictures%2F17841401577250130.jpg&a=w%3D10%26h%3D10%26fm%3Djpg%26q%3D30&cd=f4bc85bf3acdd7a7e3cb2bf66d955f84)
londondaysout_
![Thumbnail of food-related video content from social media influencer @whoisthatlondonmum via the Joli app.](/_gatsby/image/be89a601c0c2c4ad3a57f4d871181bab/28212caa3eb67442f88010c563b4e383/18074666263457270.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fposts%2Fthumbnails%2Fcre_2c0gIBHjacE1HK9vfrdIiqd8pbA%2F18074666263457270.jpg&a=w%3D75%26h%3D133%26fm%3Djpg%26q%3D30&cd=71877ddf8901d639ffa47d8811291be8)
![@whoisthatlondonmum the food influencer](/_gatsby/image/e26ee7fcdaf9fe68b02bdf797f995063/e1a2cb5bff3a2ea7c313e9570311cda7/17841421995471296.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fprofile_pictures%2F17841421995471296.jpg&a=w%3D10%26h%3D10%26fm%3Djpg%26q%3D30&cd=dd1b2e3a18718fd726745f57341f2eb5)
whoisthatlondonmum
More customer stories
![](/_gatsby/image/0a65eeda2194a19cf827c8814ef81c6e/b21c108e15d2e61dbfb44151c741057d/preto-new.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fbrands%2Fpreto-new.jpg&a=w%3D50%26h%3D33%26fm%3Djpg%26q%3D75&cd=018f8ee932493f9268877ef45975bf43)
![Preto brand logo](/_gatsby/image/3ac7884efd317e1cd0e7863818c7a22e/14ac810810354b91e0634c8d3df80473/17841400156548843.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fprofile_pictures%2F17841400156548843.jpg&a=w%3D20%26h%3D20%26fm%3Djpg%26q%3D75&cd=2cc5bd38359059dcb4659360633ff38a)
Preto boost their social media performance with Joli
![](/_gatsby/image/f599c4b1a1ad83ec8b05cc47d9be4798/0f58b616ec05233dc25e44ed8d010e00/butchies-1+(1).jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fcustomer_stories%2Fbutchies-1%2B%281%29.jpg&a=w%3D54%26h%3D39%26fm%3Djpg%26q%3D75&cd=d978dc12b9877f632cc09bffc6f699a0)
![Butchies brand logo](/_gatsby/image/04021aff6c725dd0b3a6b08b135de615/14ac810810354b91e0634c8d3df80473/17841400245537513.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fprofile_pictures%2F17841400245537513.jpg&a=w%3D20%26h%3D20%26fm%3Djpg%26q%3D75&cd=19428614d00e65ea23294daf2af5f6ee)
Butchies spread street food energy at scale with local content creators
![](/_gatsby/image/a5cf5325fd599615384d98a5947efdf0/cb9bef3ba3bf42c2f0019b0257b3785f/iberica.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fcustomer_stories%2Fiberica.jpeg&a=w%3D56%26h%3D42%26fm%3Djpg%26q%3D75&cd=f77f65dd01a96cddfdfa014148922238)
![Ibérica Restaurants brand logo](/_gatsby/image/c201bbfb11288885cde3273409a0517a/14ac810810354b91e0634c8d3df80473/17841400081874604.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fprofile_pictures%2F17841400081874604.jpg&a=w%3D20%26h%3D20%26fm%3Djpg%26q%3D75&cd=45fc9bbafb893e01cbbed0a0a16914bc)
Ibérica partner with Joli to amplify their seasonal campaigns
![](/_gatsby/image/c3b51d83973365bdafc6c2705359f01a/cb9bef3ba3bf42c2f0019b0257b3785f/inamo-case-study.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fcustomer_stories%2Finamo-case-study.jpeg&a=w%3D56%26h%3D42%26fm%3Djpg%26q%3D75&cd=2604db8500b08ee9ba9cc5adfd22a416)
![Inamo brand logo](/_gatsby/image/047feda7ce8a204fc8eb711521310dda/14ac810810354b91e0634c8d3df80473/17841401255834721.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fprofile_pictures%2F17841401255834721.jpg&a=w%3D20%26h%3D20%26fm%3Djpg%26q%3D75&cd=1e47454ce62798cb7ee3872aa0a0ca36)
Inamo effectively and affordably publicise their two brands
![](/_gatsby/image/96aa0ae06e0170e9bb10e76d1c620065/f1ed88f4f36e35d61f5e14cf088130ff/tonight_josephine.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fcustomer_stories%2Ftonight_josephine.jpg&a=w%3D75%26h%3D75%26fm%3Djpg%26q%3D75&cd=fb8997f640c236a612d37f72736ac068)
![Nightcap brand logo](/_gatsby/image/8688767af5819a9370b1439290eabcea/14ac810810354b91e0634c8d3df80473/17841400260673017.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fprofile_pictures%2F17841400260673017.jpg&a=w%3D20%26h%3D20%26fm%3Djpg%26q%3D75&cd=98842bed2610d5d9e588f5c653c68625)
How Nightcap promote their 11 brands all across the UK
![](/_gatsby/image/c9cd32d79ca33ed81f6a8671f60a19c1/cb9bef3ba3bf42c2f0019b0257b3785f/tequilamock.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fcustomer_stories%2Ftequilamock.jpeg&a=w%3D56%26h%3D42%26fm%3Djpg%26q%3D75&cd=54ff15b1a5aa5c2aae76e151636cfdd3)
![Tequila Mockingbird brand logo](/_gatsby/image/945751c46d076ab86774afc2da86cc4b/14ac810810354b91e0634c8d3df80473/17841402327837089.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fprofile_pictures%2F17841402327837089.jpg&a=w%3D20%26h%3D20%26fm%3Djpg%26q%3D75&cd=7d9ceaf24ca92d364bf31ed8aef85268)
Tequila Mockingbird boost brand visibility and expand their audience
![](/_gatsby/image/0f1ad6f30d6cbcb960b0e48bcaa47adf/b21c108e15d2e61dbfb44151c741057d/smashingplates.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fcustomer_stories%2Fsmashingplates.jpeg&a=w%3D50%26h%3D33%26fm%3Djpg%26q%3D75&cd=b66c5cde9b270aafcad2c0fada82dec3)
![Smashing Plates brand logo](/_gatsby/image/b977f749ccd8a101ff229d826f0d6532/14ac810810354b91e0634c8d3df80473/17841438509759855.jpg?u=https%3A%2F%2Fwenibble-images.s3.eu-central-1.amazonaws.com%2Fprofile_pictures%2F17841438509759855.jpg&a=w%3D20%26h%3D20%26fm%3Djpg%26q%3D75&cd=08f50ecd09ad795a648b3370eaa7eb7b)
Smashing Plates capture their target audience at a fraction of traditional marketing costs
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