HOP use Joli to fuel their rapid expansion
HOP, renowned in London for its quick-service authentic Vietnamese cuisine, faced the challenge of replicating its success in Manchester. Their aim was to maintain their values of fresh, fast and flavoursome food while launching in a brand new city.
To promote the new site, HOP partnered with local Manchester influencers through Joli. This collaboration enabled them to genuinely connect with the community, making their presence known and capturing the city's interest with content that truly represented HOP's iconic and vibrant brand.
HOP's innovative use of technology has already set a new benchmark of what it means to be a modern quick-service business. So it comes as no surprise they took full advantage of Joli's ability to send unique Vita Mojo voucher codes to influencers via the Joli platform. It's this commitment to innovative, tech-driven solutions that gives them an edge in such a competitive fast-paced industry.
Joli app has helped us connect with some really great influencers in both London and Manchester to help us drive brand awareness in both cities. We've seen some really great engagement and content creation especially in Manchester which has been super helpful for us as this is a brand new city and audience for us.
As a digitally led QSR brand the ability to create and send unique voucher codes directly through the app to influencers has been super helpful and a really efficient way for us to manage and monitor redemptions during visits. We look forward to seeing what other features the Joli team introduces this year to further support us on our brand growth journey
— Jemma Morgan, Brand Marketing
262
pieces of content
173,238
people reached
15,929
engagements
£0.12
cost per engagement
vickyskitchan
ff.foodies
milaroseandme
rachelsvegandiary87
exploreandplaynorthwest
prettyplantpowered
goodspacemama_daysout
londondaysout_
emilywolfandwilde
the.snacking.gypsy
Emily Foort
@em.eats.the.world
dashofyum_
mumbaby.tips
yasminjanemusic
shukonthego
restlessfork.ldn
em.eats.the.world
@manlikesophia
jolenescrazyfamilyof6
bellisima.ldn
younglondonist
Rachel 🌱 Vegan Food, Lifestyle, Travel
@rachelsvegandiary87
exploreandplaynorthwest
exploreandplaynorthwest
our.lives.at.number.5
food_stoppp
iamvanitasingh
thedopaminediaries_
More customer stories
Tequila Mockingbird boost brand visibility and expand their audience
Smashing Plates capture their target audience at a fraction of traditional marketing costs
Preto boost their social media performance with Joli
Inamo effectively and affordably publicise their two brands
Snowflake Gelato's Sweet Success with Joli
Butchies spread street food energy at scale with local content creators
Ibérica partner with Joli to amplify their seasonal campaigns
How Hawksmoor Showcases Its Premier Dining Experience
How Nightcap promote their 11 brands all across the UK