inamo has been doing interactive dining since 2008. Touch-sensitive tables let guests order, play retro games and watch the kitchen through a chef-cam, across three London restaurants plus inamo sukoshi, its sushi and street food brand. More than a million guests have been through the doors, and the pan-Asian menu has picked up Golden Chopsticks and Casual Dining Awards recognition along the way.
Christmas is the point in the year when a marketing team most needs fresh ad creative and has the least time to make it. Group bookings and party season are what the tables are built for, so the ads have to show the room filled and the games running, which is not something a stock library or a static menu shot can do.
Rather than book a production shoot, inamo put a brief through Ad Studio. The team set out what they needed, a matched creator shot it, and the finished files came back ready to run, with the usage rights already cleared for paid.
Joli Ad Studio was such an easy system to use - it required minimal time and effort from our marketing team to get exactly the content we needed. The Facebook and Instagram ads have already driven over 390 bookings of 1–6 people for the festive period!
Emily, Marketing Manager
