Working With Creators on Joli: Answers to the Questions Brands Ask Us Most

Before brands start working with creators on Joli, there are a few things they usually want to know, from how we choose creators to what you can do with the content and how pricing works. Here are our answers, and if you’d rather talk it through, book a demo and we’ll show you around.

How Does Joli Work?

You tell us what you’d like to promote and what you’re offering in return, whether that’s a meal, a stay or an experience, and your listing goes live to creators who match it. They apply, you look through their profiles and choose who you’d like to host, and the visit gets booked in. Their booking in the Joli app gives them everything to tag in their post, from your handle to the right hashtags, and the ASA’s guide for influencers sets out how to label it. Once they’ve been, their content comes back to you on Joli with the full picture of how it’s performing, including figures like reach, saves and watch time that you’d never see from the post itself.

What brands tend to like most is everything they no longer have to do. There’s no searching for creators, no back-and-forth over DMs to agree dates and no chasing files over WeTransfer. If you use one of the booking systems we work with, the visit lands straight in your diary with the brief and offer attached, so your team knows who’s coming.

What’s the Difference Between Influencer Marketing and Ad Studio?

There are two ways to work with creators on Joli, and the easiest way to tell them apart is who posts the content.

With influencer marketing, they post. Creators visit your venue, have the experience and share it with the people who follow them, so you’re reaching new local audiences on channels you don’t own. Gifted visits are unlimited on every plan, and you can add paid collaborations for bigger names, invite creators to events or run always-on offers they can redeem whenever suits them.

With Ad Studio, you post. You brief creators on the content you need, they film it for you, and once you’ve approved it, it’s yours to use on your own channels and in paid ads. You only pay for content you’ve approved, so it’s a simple way to keep your feeds and ads fresh without organising a shoot.

Most brands start with gifted visits and then add Ad Studio as they scale up their ads.

How Does Joli Vet Creators?

Every creator is reviewed by our team before they can apply to your campaigns, and only around 8% of the creators we review are approved. We look at their reach, engagement and views, the quality of their content and whether food and drink makes up at least a quarter of what they post. We also check for fake followers, bots and engagement that doesn’t add up.

Vetting carries on after they join. If a creator’s views, engagement or content quality drops off, we can restrict their access or remove them, so the people applying to your campaigns are the ones still putting the work in. You can read more in our Creator House Rules.

How Much Control Do We Have over Who Visits?

You decide who visits. You can approve every application yourself, or use Smart Approval to book creators automatically when they meet rules you set, such as a minimum follower count, engagement rate or audience location. Each application shows you where the creator’s followers are and their age and gender split, alongside a preview of their content, so you can tell whether their audience looks like your customers.

You can also shape when and how visits happen. Choose the days you’re available and how much notice you need, set a limit on bookings at each location, add an age limit for alcohol-led campaigns, or keep a campaign invite-only and share it privately with the creators you want. If someone isn’t right for you, decline their application or block them from your future listings.

Does Joli Work with Our Booking System?

Joli connects with Access Collins, including DesignMyNight, as well as ResDiary, TheFork and Booked it, so creator visits land in your diary with the brief, offer and contact details already attached. We also work with Toggle for gift cards. You can see everything that’s live or on the way on our partners page, and if the system you use isn’t there, you can request it on the same page.

What If a Visit Doesn’t Go to Plan?

Creators confirm their visit the day before, and we ask them to give at least 48 hours’ notice if they need to cancel. The day after every visit, we ask the creator how it went, so we can get ahead of any issues and make sure the booking ran smoothly on both sides. Every creator agrees to our house rules to use Joli, and creators who keep missing bookings lose access.

If something isn’t right, you’re not left chasing it. Use Report Issue on the booking and our team will follow it up. The creator won’t see your report, and you can block anyone from your future listings.

Can We Use Creator Content in Our Own Marketing and Ads?

Yes, and every booking on Joli comes with a licence that spells out what you can do with the content, so there’s no guesswork. Everything creators post from your campaigns is saved to your content library, where you can download it and reshare it on your own socials, your website and the rest of your marketing. We’d always suggest tagging the creator when you do.

When a post does really well, you can turn it into an ad. From the post on Joli, send the creator a partnership request, with a fee if you’d like to offer one. Once they’ve uploaded their ad code, you can run their post as a partnership ad in Meta Ads Manager for up to 12 weeks. It shows as a partnership between you and the creator, the post stays exactly as they made it, and you add your own button, such as Book now, with your own audience and budget.

Ads from a creator tend to work well, because they come from someone people already follow and trust. TikTok found creator-led ads delivered 70% higher click-through rates than non-creator ads at the same cost.

Paid collaborations come with a paid partnership licence, which includes 12 weeks of paid usage rights as part of the creator’s fee, and you can keep resharing that content on your own channels with no time limit. And if you want content made to run as ads from the start, Ad Studio videos are yours outright once you approve them, to use in ads, on your socials, on your website or on screens in your venues. If you’re running one as an ad, check it uses royalty-free music.

Sources: Paid Collaborations, Content Library, Ad Studio.

How Do We Know It’s Working?

Your reporting dashboard shows how every post from your campaigns is performing, with views, reach, likes, comments, shares, saves, watch time and engagement rate. A lot of that, like reach, saves and watch time, comes from the creator’s own account insights, so it’s data you couldn’t get by looking at the post. You can filter it all by campaign, location, date or content. It’s an easy way to see which venues and offers are landing, and which creators are worth inviting back.

For a sense of what other brands have achieved, have a look at our customer stories. Snowflake Gelato, for example, reported a 43.2% sales uplift.

Does Joli Charge per Venue or per Region?

Per region, not per venue. Essentials and Business both include one brand and one region, and each extra region is £99 a month, so ten sites in Greater London cost the same as one.

Essentials is £299 a month and covers unlimited influencer marketing. Business is £799 a month and adds Ad Studio, with two Ad Studio credits a month and unlimited usage rights. Extra brands are £99 a month each too, and agencies and larger groups can talk to us about a custom plan. All prices are plus VAT, and the full breakdown is on our pricing page.

Our regions are East Anglia, East Midlands, Greater London, North East, North West, South East, South West, West Midlands, Yorkshire & Humber, Scotland, Wales, Northern Ireland and Ireland.

Is There a Free Trial, and How Does Billing Work?

We don’t offer free trials, and that’s deliberate. Creators give up their time for every visit, so the brands they work with need to be ready to reply to them, confirm visits and stick to the standards we hold everyone to on Joli. When we ran free trials, that didn’t always happen, and it was the creators who had a worse time for it. Asking brands to commit keeps both sides of Joli doing the right thing, which is what keeps great creators on the platform and the content coming.

Setting up is still free. You can sign up and build your listings at no cost, and you only start paying when your first campaign goes live.

Plans are billed monthly, ex VAT, with no minimum term, or you can pay annually and get two months free. They renew automatically, upgrades and downgrades take effect straight away and are pro-rated, and there are no hidden fees. You’ll find your invoices and payment details under Brand Settings > Billing. If you need to pause or cancel, get in touch with your Customer Success Manager or support@joliapp.com. Cancelling typically needs 30 days’ notice, unless otherwise agreed.

Have a question we haven’t covered? Book a demo and we’ll walk you through it, or email support@joliapp.com.

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