Turtle Bay brings Caribbean food, rum cocktails and a party atmosphere to high streets across the UK. With so many restaurants to keep busy, the brand needs a steady stream of creators who can capture that energy, without adding work for the teams running each site.
Turtle Bay partnered with Joli in 2025 and now runs creator campaigns across 20+ sites in the UK. For the marketing team, the biggest win is the starting point. Every creator who applies comes from a network already vetted for hospitality, food and lifestyle, so the team spends its time picking the people who best fit Turtle Bay and each campaign, rather than filtering out the ones who don’t.
We trust Joli to give us access to a strong pool of creators who are relevant to hospitality, food and lifestyle, which makes the selection process much easier for us. Having that pre-vetted network gives us confidence that the creators applying are already a good starting fit for the industry, and we can then choose the people who feel most relevant to Turtle Bay, our campaign and the audience we’re trying to reach.
Lani Sowemimo, Digital Marketing Executive, Turtle Bay
In the restaurants themselves, the programme runs quietly in the background. Creators book their visit through Joli, turn up, and post, so managers can stay focused on a busy floor. At Turtle Bay Bristol, that’s exactly how it feels.
Joli has been super efficient for us to use in the restaurant. It’s completely fuss free. As a manager in a busy restaurant, there’s no extra admin or things for us to sort out when it comes to Joli. The work is done for us! The influencers selected are always really great too.
Ginni, General Manager, Turtle Bay Bristol
With head office choosing the right creators and each restaurant hosting them with no extra admin, Turtle Bay keeps a constant flow of local content coming from every site.
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