Clermont Hotel Group has 16 hotels across London, with more than 4,000 bedrooms across the capital. Its portfolio runs from the five-star Royal Horseguards on the Thames to The Tower Hotel beside Tower Bridge, home to Hell’s Kitchen and the VU bar.
More guests now pick their next stay from what they see on Instagram and TikTok, so how each hotel looks on social matters as much as how it looks in a brochure. With a portfolio that size, every property needs its own story told.
Clermont partnered with Joli to put creators inside its London hotels. Creators visit the hotels, restaurants and bars, then share content that shows each property’s character to the people planning a trip.
As more guests use social media to find inspiration for their next stay, Joli has become a really valuable partner in helping us showcase our London hotels. Over the past year, they’ve connected us with talented content creators who genuinely capture what makes our hotels unique, producing high-quality content that performs exceptionally well across Instagram and TikTok.
Robyn Hobson, Marketing Executive