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HOP Vietnamese

HOP use Joli to fuel their rapid expansion

HOP, renowned in London for its quick-service authentic Vietnamese cuisine, faced the challenge of replicating its success in Manchester. Their aim was to maintain their values of fresh, fast and flavoursome food while launching in a brand new city.

To promote the new site, HOP partnered with local Manchester influencers through Joli. This collaboration enabled them to genuinely connect with the community, making their presence known and capturing the city's interest with content that truly represented HOP's iconic and vibrant brand.

HOP's innovative use of technology has already set a new benchmark of what it means to be a modern quick-service business. So it comes as no surprise they took full advantage of Joli's ability to send unique Vita Mojo voucher codes to influencers via the Joli platform. It's this commitment to innovative, tech-driven solutions that gives them an edge in such a competitive fast-paced industry.

Joli app has helped us connect with some really great influencers in both London and Manchester to help us drive brand awareness in both cities. We've seen some really great engagement and content creation especially in Manchester which has been super helpful for us as this is a brand new city and audience for us. 

As a digitally led QSR brand the ability to create and send unique voucher codes directly through the app to influencers has been super helpful and a really efficient way for us to manage and monitor redemptions during visits.  We look forward to seeing what other features the Joli team introduces this year to further support us on our brand growth journey

— Jemma Morgan, Brand Marketing

295

pieces of content

256,270

views

17,719

engagements

£0.12

cost per engagement

Thumbnail of food-related video content from social media influencer @vickyskitchan via the Joli app.
@vickyskitchan the food influencer

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@ff.foodies the food influencer

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Thumbnail of food-related video content from social media influencer @milaroseandme via the Joli app.
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Thumbnail of food-related video content from social media influencer @iamvanitasingh via the Joli app.
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Thumbnail of food-related video content from social media influencer @exploreandplaynorthwest via the Joli app.
@exploreandplaynorthwest the food influencer

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Thumbnail of food-related video content from social media influencer @prettyplantpowered via the Joli app.
@prettyplantpowered the food influencer

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Thumbnail of food-related video content from social media influencer @food_stoppp via the Joli app.
@food_stoppp the food influencer

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Thumbnail of food-related video content from social media influencer @rachelsvegandiary87 via the Joli app.
@rachelsvegandiary87 the food influencer

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Thumbnail of food-related video content from social media influencer @emilywolfandwilde via the Joli app.
@emilywolfandwilde the food influencer

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Thumbnail of food-related video content from social media influencer @the.snacking.gypsy via the Joli app.
@the.snacking.gypsy the food influencer

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Food-related image content from social media influencer @em.eats.the.world via the Joli app.
@em.eats.the.world the foodie social media influencer

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Thumbnail of food-related video content from social media influencer @londondaysout_ via the Joli app.
@londondaysout_ the food influencer

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Thumbnail of food-related video content from social media influencer @mumbaby.tips via the Joli app.
@mumbaby.tips the food influencer

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Thumbnail of food-related video content from social media influencer @yasminjanemusic via the Joli app.
@yasminjanemusic the food influencer

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Thumbnail of food-related video content from social media influencer @goodspacemama_daysout via the Joli app.
@goodspacemama_daysout the food influencer

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Thumbnail of food-related video content from social media influencer @dashofyum_ via the Joli app.
@dashofyum_ the food influencer

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Thumbnail of food-related video content from social media influencer @em.eats.the.world via the Joli app.
@em.eats.the.world the food influencer

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Food-related image content from social media influencer @manlikesophia via the Joli app.
@manlikesophia the foodie social media influencer

@manlikesophia

Thumbnail of food-related video content from social media influencer @shukonthego via the Joli app.
@shukonthego the food influencer

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Thumbnail of food-related video content from social media influencer @restlessfork.ldn via the Joli app.
@restlessfork.ldn the food influencer

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Thumbnail of food-related video content from social media influencer @younglondonist via the Joli app.
@younglondonist the food influencer

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Food-related image content from social media influencer @rachelsvegandiary87 via the Joli app.
@rachelsvegandiary87 the foodie social media influencer

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Thumbnail of food-related video content from social media influencer @jolenescrazyfamilyof6 via the Joli app.
@jolenescrazyfamilyof6 the food influencer

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Thumbnail of food-related video content from social media influencer @bellisima.ldn via the Joli app.
@bellisima.ldn the food influencer

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Thumbnail of food-related video content from social media influencer @our.lives.at.number.5 via the Joli app.
@our.lives.at.number.5 the food influencer

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Thumbnail of food-related video content from social media influencer @officialdeniasx via the Joli app.
@officialdeniasx the food influencer

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Food-related image content from social media influencer @exploreandplaynorthwest via the Joli app.
@exploreandplaynorthwest the food influencer

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Food-related image content from social media influencer @exploreandplaynorthwest via the Joli app.
@exploreandplaynorthwest the food influencer

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