How Wingmans turn wings into winning content

Wingmans began life as a street food concept, quickly earning a reputation for some of the best wings in London. Founded by Ben Ford and Ed Farrell, the brand has grown from its food truck roots into award-winning restaurants known for bold flavours and inventive wing combinations.

From crispy Korean-style wings to messy, sauce-drenched platters, Wingmans create dishes that people want to talk about and photograph just as much as they want to eat.

To capture that spirit online, Wingmans have worked with creators who know how to bring the brand to life on social, through close-up food shots, kitchen content, and the energy of a night out in one of their restaurants.

A creator-led approach has helped the brand connect with new audiences and sustain the word-of-mouth energy that has been key to their growth, turning flavour-packed food moments into content that keeps bringing people through the door.

For Wingmans, creators aren’t just another marketing channel. They’re part of how the brand continues to grow.