Why Swiss Butter always have a queue out the door (and down the road)

Swiss Butter recently opened the doors to its first UK location in London, bringing with it a cult-followed concept originally founded in the UAE. Known for its stripped-back menu—three mains, one signature sauce—and relaxed, welcoming atmosphere, Swiss Butter has built a brand that feels instantly recognisable. Its signature green glow, simple plates, and consistent quality have helped it stand out in a competitive dining scene.

The London opening marked an exciting new chapter for the brand, and the response was immediate. Queues formed out the door from day one, with diners eager to experience what had already proven successful overseas. That buzz wasn’t limited to the street. From the beginning, Swiss Butter has placed real value on influencer marketing, and creators played an important role in helping to build anticipation and momentum around the launch.

By partnering with creators who genuinely connect with the food and the feel of the space, Swiss Butter has been able to bring its story to life in a way that’s both visual and authentic. From the buttery food shots to the distinct green signage, the content shared by creators has reflected the experience in a way that feels true to the brand.

So far, the brand has generated over 7.67 million views, with more than 1,700 pieces of creator content produced. With a 7% engagement rate, this content is not only reaching people—it’s encouraging them to visit in person and become part of the story.

For Swiss Butter, working with creators isn’t just about reach. It’s about building community, creating excitement, and making sure every new opening gets the attention it deserves.