Old Compton Brasserie sits on one of London’s most iconic restaurant streets in Soho, part of a small central-London group that also runs Maxwell’s Bar & Grill in Covent Garden and Palm Court Brasserie. Each venue trades on classic brasserie atmosphere with a bolder late-night edge.
The content magnet is bottomless margaritas. Old Compton’s Bottomless Margaritas & Nachos campaign became one of the group’s biggest creator moments, with one TikTok clearing 1.4M views. Maxwell’s Tacos & Margs £30 Sunday deal followed, drawing creators week after week.
The group partnered with Joli to keep that rhythm going. Campaign content flows from Soho and Covent Garden, reaching audiences who want a late-night drink, a Mexican craving fix, or a Sunday bottomless brunch in the heart of town. The bookings come behind the content.
Joli was pivotal to the campaign’s success, helping us connect with a diverse mix of influencers who created authentic, UGC-style content that truly resonated with their followers. The content brought a fresh wave of energy to the venue and introduced us to new audiences in a way that felt organic and on-brand. Joli has been an exceptional partner in helping us grow the brand, and we’d highly recommend them to anyone looking to supercharge their venue’s visibility.
Lily Starling, Marketing Executive