Top 17 Edinburgh Dessert & Bakery Influencers 2026

Pippa | Scotland & UK Travel (@itspippa), Bites and Flights with Faye | Food and Travel (@bitesandflightswithfaye) and Sophie Hannigan | Scottish Food & Travel Blogger (@scottishfoodgirl) are among the top dessert & bakery creators in Edinburgh right now. The full list below ranks 17 Edinburgh creators, updated for 2026.

Social is where people pick where to eat now. 58% of TikTok users have visited a restaurant after seeing it on the app, and 91% of UK hospitality brands already work with creators. You also get a stream of real content about your venue, which is the bit most teams struggle to keep up with.

Plenty of smaller creators work on a gifted basis, so a meal or an experience in exchange for content. For those who do charge, rates vary a lot depending on their following, engagement and what you need. Joli can provide rate cards for paid collaborations, based on a creator's following and typical rates in hospitality.

Look for creators based in Edinburgh who post about dessert & bakery regularly. The list below is a starting point. Joli can help with the rest, from checking a creator suits your venue to handling the booking.

We look at three things: recent content quality, reach, and how much of a creator's content is actually about dessert & bakery. The "Dessert & Bakery" figure is the share of their recent posts that met both.

Nano creators sit under 10k followers, micro between 10k and 100k, and macro above that. Smaller creators usually get better engagement, and plenty are happy to work on a gifted basis.

For most venues, yes. Their engagement tends to be higher and their followers are more likely to be local to Edinburgh. A few local creators will usually do more for one site than a single big account with a national audience.

A Dessert & Bakery influencer is a creator who posts about desserts and baked goods, from patisserie and cakes to the best dessert spots on Instagram or TikTok. They range from a few thousand local followers to national reach, and brands work with them to get in front of people in Edinburgh who already care about dessert & bakery.