Last updated: 8th Nov 2025

Top United Kingdom Dessert & Bakery Influencers 2025

Our favourite 29 United Kingdom dessert & bakery bloggers, Instagram creators & TikTok influencers to boost your restaurant's presence online

United Kingdom Dessert & Bakery Creators with 100K-300K Followers

London & Beyond  | Food - Hotels-Luxury - United Kingdom Food Influencer

London & Beyond | Food - Hotels-Luxury

@londoncoffeeshops

📷 Freelance content creation since 2015 ✉️Londoncoffeeshops@gmail.com 📍London and Beyond

253.3k

Followers

22%

Dessert & Bakery

3.7k

Posts

Reel
Giveaway for Afternoon Tea for Two at Feya London, a beautiful venue near Marble Arch, featuring stunning interiors and treats.
@londoncoffeeshops the food influencer
@londoncoffeeshops
Reel
Adorable Halloween treats at Peggy Porschen, Belgravia: cupcakes, cookies, and seasonal drinks in cozy autumn decor.
@londoncoffeeshops the food influencer
@londoncoffeeshops
London Foodguide - United Kingdom Food Influencer

London Foodguide

@london.foodguide

🍴 London’s trusted foodie curator | Kim 📍 Hidden gems, new openings & viral bites 💌 info@ps-london.com 🌆 Unlock your bespoke London 👇

226.4k

Followers

25%

Dessert & Bakery

2.8k

Posts

Reel
Decadent hot chocolates and gourmet chocolate bars at Barnaby Chocolate in Bow Lane, near St Paul’s Cathedral, London.
@london.foodguide the food influencer
@london.foodguide
Reel
Indulgent tiramisu latte topped with a slice of tiramisu at Zega Coffee, a must-try for dessert lovers in London.
@london.foodguide the food influencer
@london.foodguide
LickyPlate - United Kingdom Food Influencer

LickyPlate

@lickyplate

Licker of plates 🍽, pans 🍳 and polystyrene boxes 🍔 around London and beyond. Occasional travel. All with my trusty iPhone. 📧 lickyplate@gmail.com

118.1k

Followers

22%

Dessert & Bakery

2.4k

Posts

Reel
Delicious Hong Kong-style bubble waffles with Earl Grey egg puffs and matcha soft serve at Mammy Pancake, Portobello Road.
@lickyplate the food influencer
@lickyplate
Reel
Imaginative desserts at Qima Cafe feature cacao bean shells and coffee mousse, showcasing stunning pastry artistry in London.
@lickyplate the food influencer
@lickyplate

Photos by Poppy - Food, travel and life in London 📸 Restaurants | Hotels Previously known as ‘The Munch Brunch Kids’

107.2k

Followers

33%

Dessert & Bakery

3.4k

Posts

Reel
Creative cookies and brunch menu at CÖÖDIE in Marylebone, London, featuring unique flavors like truffle and sea salt.
@wishyouwerehere_poppy the food influencer
@wishyouwerehere_poppy
Reel
Delicious cookies from Saff Bakes at Lower Stable Street Market, featuring unique flavors like s’mores and biscoff.
@wishyouwerehere_poppy the food influencer
@wishyouwerehere_poppy
Shehr | London Food Blogger - United Kingdom Food Influencer

Shehr | London Food Blogger

@shehrsays

💫Food,Hotels & Activities 📧Dm/Email for Collabs and Invites 👩🏻‍💻Creator for @london.travelers 🇬🇧London based

102.0k

Followers

17%

Dessert & Bakery

412

Posts

Reel
Enjoying eco-friendly Cookie Cloud Cups filled with delicious coffee flavors at Ovis Coffee in London.
@shehrsays the food influencer
@shehrsays
Reel
Delicious cookie dough desserts at My Cookie Dough in Camden featuring Pistachio Crème, Biscoff, Nutella, and S’more.
@shehrsays the food influencer
@shehrsays
Nadia Rebecca | London Food & Dessert - United Kingdom Food Influencer

Nadia Rebecca | London Food & Dessert

@southbankfoodie

📸 Content Creator 📍 London, UK 🍰 Passionate about Patisserie

101.9k

Followers

60%

Dessert & Bakery

1.3k

Posts

Reel
Indulgent thick hot chocolate topped with a torched marshmallow at Cardabelle in London, paired with cookies and crullers.
@southbankfoodie the food influencer
@southbankfoodie
Reel
Spooky Halloween treats at Sakurado London, featuring their Ghost Boo Cake with mochi and cheesecake for a sweet celebration!
@southbankfoodie the food influencer
@southbankfoodie

United Kingdom Dessert & Bakery Creators with 25K+ Followers

Margie Nomura - United Kingdom Food Influencer

Margie Nomura

@desertislanddishes

100 days of easy recipes series (Former) Private Chef Sign up to my: DINNER TONIGHT newsletter For collaborations email desertislanddishes@mail.com

828.9k

Followers

33%

Dessert & Bakery

926

Posts

Reel
Pistachio tiramisu dessert with layers of mascarpone cream and coffee-soaked ladyfingers, topped with pistachio cream.
@desertislanddishes the food influencer
@desertislanddishes
Reel
Baked Brie Puff Pastry Pumpkin with cranberry sauce, perfect for cozy seasonal gatherings.
@desertislanddishes the food influencer
@desertislanddishes
AR | London food, places & life - United Kingdom Food Influencer

AR | London food, places & life

@digitaldiarylondon

📍London Sharing a love for indulgent bites & curated aesthetics • restaurants, pop-ups, travel & more 💌 digitaldiarylondon@gmail.com

68.1k

Followers

33%

Dessert & Bakery

275

Posts

Reel
Enjoying iconic hot chocolate at Carette in Paris with a friend, featuring whipped cream and a cozy café atmosphere.
@digitaldiarylondon the food influencer
@digitaldiarylondon
Reel
Enjoying the original cookie croissant, or 'crookie,' at Maison Louvard in Paris, known for its crispy exterior and soft center.
@digitaldiarylondon the food influencer
@digitaldiarylondon
London Discoveries - United Kingdom Food Influencer

London Discoveries

@london.discoveries

🤍 all things London✨ 🍓 food | cafes | activities 💌 dm/email for enquiries

62.0k

Followers

67%

Dessert & Bakery

469

Posts

Reel
Delicious desserts at MIK Treatz in Ealing Broadway, featuring banana pudding, cookie dough, and cheesecake.
@london.discoveries the food influencer
@london.discoveries
Reel
Delicious NYC-style cookies and autumn drinks at Morena, Marylebone. Perfect for cozy coffee dates in London!
@london.discoveries the food influencer
@london.discoveries
Jurassic Foodies - United Kingdom Food Influencer

Jurassic Foodies

@jurassicfoodies

Nicole & Curtis (+👶🏻) Just two Bristol foodies 😌 Frequent @universalorlando visitors ✈️🇺🇲 Photography/videos @jurassiccontentcreation ✨

37.9k

Followers

23%

Dessert & Bakery

1.3k

Posts

Reel
Delicious sweet treats from Dudecake, Small Goods, Chez Marcel, and Lonely Mouth in Bristol
@jurassicfoodies the food influencer
@jurassicfoodies
Reel
Delicious cakes from @dudecake_ on display in Bristol, enticing dessert lovers with vibrant flavors and designs.
@jurassicfoodies the food influencer
@jurassicfoodies
Natasha | London Food blogger - United Kingdom Food Influencer

Natasha | London Food blogger

@ilovecakeandtea

🥐 Café, coffee & bakery addict 🫖 Afternoon tea bestie 🍳 Brunch fiend 📧 DM for collabs

29.7k

Followers

67%

Dessert & Bakery

919

Posts

Reel
Three autumn pastries at Chestnut Bakery: Miso Mushroom Scroll, Turkey & Honey Mustard Lattice, and Chocolate Hazelnut Swirl.
@ilovecakeandtea the food influencer
@ilovecakeandtea
Reel
Indulging in Kinder Bueno cookie dough at Blondies Kitchen's new bar in Selfridges, London, topped with rich sauces.
@ilovecakeandtea the food influencer
@ilovecakeandtea

United Kingdom Dessert & Bakery Creators with 5K-25K Followers

The Scouse Foodie - United Kingdom Food Influencer

The Scouse Foodie

@the.scouse.foodie

Your food bestie Top spots in Liverpool & around the world 🌍

24.2k

Followers

33%

Dessert & Bakery

119

Posts

TikTok
Delicious fruit pastries from Victor's Sweet Delights in Liverpool, featuring vibrant colors and tempting flavors.
@the.scouse.foodie the food influencer
@the.scouse.foodie
TikTok
Artisane bakery in Liverpool showcasing stunning pastries and bakes, perfect for foodies and coffee lovers.
@the.scouse.foodie the food influencer
@the.scouse.foodie
Traveltothefridge | London ✨ - United Kingdom Food Influencer

Traveltothefridge | London ✨

@traveltothefridge

Instagram: @traveltothefridge

15.1k

Followers

50%

Dessert & Bakery

672

Posts

TikTok
'Burnt Basque cheesecake at La Maritxu café in London, featuring a limited edition Tiramisu flavor.'
@traveltothefridge the food influencer
@traveltothefridge
TikTok
Indulging in rich hot chocolate at Dark Sugars, a female-owned chocolate shop in London, showcasing Ghanaian flavors.
@traveltothefridge the food influencer
@traveltothefridge
Tash: Food | Recipes | Travel - United Kingdom Food Influencer

Tash: Food | Recipes | Travel

@tashcakes.tastes

📍London 💻 tashcakes.com ■ youtube.com/c/tashcakes 📧 tashcakes.food@gmail.com 🌍 Half Malaysian Chinese, half Eastern European Brit

13.7k

Followers

33%

Dessert & Bakery

2.8k

Posts

Reel
Delicious mini pumpkin bundt cakes with cream cheese frosting, perfect for Halloween dessert. Recipe on Tashcakes.
@tashcakes.tastes the food influencer
@tashcakes.tastes
Reel
Three-ingredient pistachio madeleines baking process with flour, pistachio cream, and eggs in a bowl.
@tashcakes.tastes the food influencer
@tashcakes.tastes
shehrsayss - United Kingdom Food Influencer

shehrsayss

@shehrsayss

Dm/Email for collaboration. Insta: Shehrsays - 100k followers 🫶

10.6k

Followers

40%

Dessert & Bakery

298

Posts

TikTok
Enjoying eco-friendly Cookie Cloud Cups at Ovis Coffee, featuring pistachio, tiramisu, and ube flavors.
@shehrsayss the food influencer
@shehrsayss
TikTok
Delicious cookie dough treats showcased at My Cookie Dough in Camden Market, London.
@shehrsayss the food influencer
@shehrsayss
Ki|Vegan 🌱 - United Kingdom Food Influencer

Ki|Vegan 🌱

@kis.kitchen_

Lover of all things choc! 🍫 Cute Recipies with a Vegan, healthier or higher protein twist! 🧸🌱💪🏻 Pr/ Content Creation: Kianevansj@gmail.com Codes ⬇️

9.0k

Followers

33%

Dessert & Bakery

581

Posts

Reel
Delicious chocolate cake inspired by Kiki’s Delivery Service, perfect for Halloween treats and vegan-friendly snacks!
@kis.kitchen_ the food influencer
@kis.kitchen_
Reel
Delicious little choccy cupcakes are vegan, gluten-free, and require no baking—perfect for a healthy treat!
@kis.kitchen_ the food influencer
@kis.kitchen_
chocolateshells1 - United Kingdom Food Influencer

chocolateshells1

@chocolateshells1

2🌟Michelin pastry chef Chocolatier & consultant Recipes, food Reviews +Mum👧👦

8.5k

Followers

63%

Dessert & Bakery

282

Posts

TikTok
Chocolate tasting at Adam Handling's shop in Covent Garden, featuring stunning flavors and beautiful decorations.
@chocolateshells1 the food influencer
@chocolateshells1
TikTok
Five-tier love-themed cake with chocolate flowers and hearts, showcasing stunning edible treats for a special event.
@chocolateshells1 the food influencer
@chocolateshells1
Shan | Nottingham foodie - United Kingdom Food Influencer

Shan | Nottingham foodie

@eat.withshan

🌤️🥂🥐💫 Northerner in Nottingham

8.4k

Followers

25%

Dessert & Bakery

233

Posts

TikTok
Delicious pastries and hot drinks at Heppni Bakeri in York, perfect for a cozy chat or takeaway treat.
@eat.withshan the food influencer
@eat.withshan
TikTok
Delicious Mailbakes cakes with various flavors and card designs, perfect for any occasion and available for delivery.
@eat.withshan the food influencer
@eat.withshan
LIFE & FORK | Everyday Eats & Bakes | - United Kingdom Food Influencer

LIFE & FORK | Everyday Eats & Bakes |

@_lifeandfork_

CHLOE Enjoy life, one forkful at a time… 🍴New recipes every week 👩🏻‍🍳Recipe Development & Food Styling ♻️Seek permission to reshare content

7.6k

Followers

22%

Dessert & Bakery

418

Posts

Reel
Homemade soy date caramel chocolates topped with sea salt, showcasing a delicious, sweet, and salty treat.
@_lifeandfork_ the food influencer
@_lifeandfork_
Reel
Freshly baked redcurrant and white chocolate crumble blondies, topped with streusel, in a square dish on a wooden surface.
@_lifeandfork_ the food influencer
@_lifeandfork_
Manchester Foodie 🍉 - United Kingdom Food Influencer

Manchester Foodie 🍉

@halaleatsmanc

Helping you find places to eat 🫶🏻 Food reviews | Homemade meals & Bakes 🌶️✨ 💌 DM for collabs & Invites

6.3k

Followers

25%

Dessert & Bakery

561

Posts

Reel
Guests enjoying a trio of dessert bites and iced lattes at Heavenly Desserts in Cheetham Hill, Manchester.
@halaleatsmanc the food influencer
@halaleatsmanc
Post Desserts at Marhaba Ice Cream in Manchester: pistachio cheesecake, basque cheesecake, and a latte. Sweet treat paradise! 🍰☕️
@halaleatsmanc the food influencer
@halaleatsmanc
Anshul | Food & Travel Blogger✈️🍝 - United Kingdom Food Influencer

Anshul | Food & Travel Blogger✈️🍝

@as.foodreview

📍Boujee eats across Birmingham & London 🍽️ Food reviews, hidden gems & guides ⚡️DM for Collaborations ⬇️ Travel guides in Highlights 🧿

6.0k

Followers

27%

Dessert & Bakery

235

Posts

Reel
Delicious Nibbl cookies including Strawberry Milkshake and Peanut Butter Crunch, freshly crafted and now available for order!
@as.foodreview the food influencer
@as.foodreview
Reel
Indulgent Biscoff s'mores French Toast pudding with chocolate and sauce at Seven Dials Market, London - limited time only!
@as.foodreview the food influencer
@as.foodreview
Erika | Food Blogger - United Kingdom Food Influencer

Erika | Food Blogger

@foodielife_inglasgow

Italian Foodie🍝 Glasgow Based🏴󠁧󠁢󠁳󠁣󠁴󠁿 Honest Reviews📝 DM for Invites/Collabs📩

5.6k

Followers

17%

Dessert & Bakery

755

Posts

Reel
Delicious desserts from Pure Sweet Glasgow, featuring knafeh buns, Biscoff cheesecake, and assorted donuts at a drive-thru.
@foodielife_inglasgow the food influencer
@foodielife_inglasgow
Reel
Delicious honey cake layers from Pavlova Bake & Cake, a cozy Glasgow cafe perfect for groups on weekends.
@foodielife_inglasgow the food influencer
@foodielife_inglasgow

United Kingdom Dessert & Bakery Creators with Under 5K Followers

Court | Food and UGC creator - United Kingdom Food Influencer

Court | Food and UGC creator

@getstuffedwithcourt

A Southerner living in northern lands, eating a lot. Gswcourt@outlook.com

4.8k

Followers

17%

Dessert & Bakery

1.1k

Posts

TikTok
Indulge in ultimate luxury hot chocolate at PETIT CAFÉ, Lark Lane, Liverpool for a cosy autumn treat.
@getstuffedwithcourt the food influencer
@getstuffedwithcourt
TikTok
Viral hot chocolate at Petit Cafe on Lark Lane, Liverpool, famous for its indulgent and eye-catching presentation.
@getstuffedwithcourt the food influencer
@getstuffedwithcourt

𝔽𝕆𝕆𝔻,𝕋ℝ𝔸𝕍𝔼𝕃 & 𝕃𝕀𝔽𝔼𝕊𝕋𝕐𝕃𝔼 𝐼 𝒲𝐼𝐿𝐿 𝒯𝑅𝒜𝒱𝐸𝐿 𝐹🍪𝑅 𝐹OO𝒟 ᴵ’ⱽᴱ ᴬ ˢᵂᴱᴱᵀ ᵀᴼᴼᵀᴴ🦷 COFFEE LOVER ☕️ 📍𝙐𝙆,𝙈𝘾𝙍🇬🇧 -𝙉𝙊𝙍𝙏𝙃 𝙒𝘼𝙇𝙀𝙎 🏴󠁧󠁢󠁷󠁬󠁳󠁿

4.0k

Followers

33%

Dessert & Bakery

414

Posts

Reel
Participants enjoying a cake decorating event at Gails Bakery, surrounded by autumn vibes and creative supplies.
@foodwithmarie the food influencer
@foodwithmarie
Reel
Korean frozen waffle sandwich filled with chestnut or chocolate, enjoyed at Manchester Arndale @oseyouk.
@foodwithmarie the food influencer
@foodwithmarie
Nicola La Foodie🍒 - United Kingdom Food Influencer

Nicola La Foodie🍒

@nicola.la.foodie

✨A foodie eating her way through life 🫡 Serving quality content, honest reviews & vibes 📍Oxford |✍🏽@bittenoxford | DM to collab 🧿 Ibiza >>

3.6k

Followers

20%

Dessert & Bakery

306

Posts

Post Enjoying diverse dishes at Arcade Food Hall, featuring chicken momos and chocolate torte in a vibrant setting.
@nicola.la.foodie the food influencer
@nicola.la.foodie
Reel
Delicious chocolate torte with sauce and salt flakes at Solis Grill, a must-try dessert in London.
@nicola.la.foodie the food influencer
@nicola.la.foodie
yuMunchie 😋 - United Kingdom Food Influencer

yuMunchie 😋

@yumunchie

🍕 Eating. Exploring. Repeating. 🌍 On a mission to taste the world 💌 Let’s work together ⮕ DM us .𖥔 ݁ ˖

2.5k

Followers

50%

Dessert & Bakery

61

Posts

Reel
Delicious croissant enjoyed in Paris, France, hailed as the best in the country.
@yumunchie the food influencer
@yumunchie
Reel
Indulging in the Dubai bun from @bunsfromhome, a luscious dessert treat. #foodlover #dessert
@yumunchie the food influencer
@yumunchie
guideme_london - United Kingdom Food Influencer

guideme_london

@guideme_london

Another travel blog no one asked for

2.3k

Followers

22%

Dessert & Bakery

301

Posts

TikTok
A cozy café in London showcasing various indulgent hot chocolates, perfect for chilly winter days.
@guideme_london the food influencer
@guideme_london
TikTok
Matcha lovers enjoy delicious desserts at WA CAFE, promoting ANUA Azelaic Acid Serum giveaway in London. Limited time offer!
@guideme_london the food influencer
@guideme_london
Fork Yeah Mrs K - United Kingdom Food Influencer

Fork Yeah Mrs K

@forkyeahmrsk

📍Midlands Based Foodie 🗺️ Hotspots, hidden gems & aesthetic plates 💚Matcha Obsessed 💌 DM or Email for Invites/Collabs

2.1k

Followers

33%

Dessert & Bakery

175

Posts

Post Honesty Cake Shed in Leicester showcasing delicious homemade Halloween treats like cupcakes and brownies.
@forkyeahmrsk the food influencer
@forkyeahmrsk
Post Delicious Lotus Biscoff and Cookies & Cream brownies from Bakee House Co, showcasing chocolatey indulgence.
@forkyeahmrsk the food influencer
@forkyeahmrsk

LONDON FOOD BLOG - EVERYTHING LONDON HAS TO OFFER! INSTAGRAM - @welshclarebit

2.0k

Followers

33%

Dessert & Bakery

718

Posts

TikTok
Giant gold leaf Ferrero Rocher gelato at Alba Italian restaurant in Knightsbridge, London—luxurious dessert for chocolate lovers.
@welshclarebit the food influencer
@welshclarebit
TikTok
Delicious Dubai Chocolate Cookie Dough from MyCookieDough at Camden Market, a must-try for dessert lovers!
@welshclarebit the food influencer
@welshclarebit

"Joli really is influencer marketing made simple — it's time efficient and easy to use. And as Joli is all about hospitality, we can rely on them to provide us with the right type of influencers"

Joe Hiscocks

Head of Marketing at Rocket Leisure

How it works

3 simple steps to get started

    1. Launch a campaign

    Describe your business or promotion, and connect with influencers who fit your food, location, and target audience.

    2. Schedule visits

    Check availability, book visits, and manage your calendar in the app. Invites and updates keep your team in the loop.

    3. Track impact & results

    Track performance—likes, reach, saves—and access all content in your digital gallery, ready when you need it.

Joli connects to all your existing tools

Automate your booking and payment workflows and access advanced social media insights

View all integrations

Joli powers hospitality brands of all sizes, from local independents through to national chains.
All across the UK.

Brands

Cities

Content generated

People reached

Greene King logo logo
OpenTable logo logo
Heineken logo logo
GAIL'S logo logo
Prezzo logo logo
Clermont logo logo
Giggling Squid logo logo
Youngs logo logo
Rosa's Thai logo logo
Sodexo logo logo
Six by Nico logo logo
Sticks n Sushi logo logo
Wasabi logo logo
Silverstone logo logo
Real Greek logo logo
Lords logo logo
Banana Tree logo logo
Revolution bars logo
Urban pubs and bars logo
dominos logo logo
State of Play logo logo
Boom Battle Bar logo logo
Rocket Padel logo logo
BAO logo logo
Greene King logo logo
OpenTable logo logo
Heineken logo logo
GAIL'S logo logo
Prezzo logo logo
Clermont logo logo
Giggling Squid logo logo
Youngs logo logo
Rosa's Thai logo logo
Sodexo logo logo
Six by Nico logo logo
Sticks n Sushi logo logo
Wasabi logo logo
Silverstone logo logo
Real Greek logo logo
Lords logo logo
Banana Tree logo logo
Revolution bars logo
Urban pubs and bars logo
dominos logo logo
State of Play logo logo
Boom Battle Bar logo logo
Rocket Padel logo logo
BAO logo logo
Greene King logo logo
OpenTable logo logo
Heineken logo logo
GAIL'S logo logo
Prezzo logo logo
Clermont logo logo
Giggling Squid logo logo
Youngs logo logo
Rosa's Thai logo logo
Sodexo logo logo
Six by Nico logo logo
Sticks n Sushi logo logo
Wasabi logo logo
Silverstone logo logo
Real Greek logo logo
Lords logo logo
Banana Tree logo logo
Revolution bars logo
Urban pubs and bars logo
dominos logo logo
State of Play logo logo
Boom Battle Bar logo logo
Rocket Padel logo logo
BAO logo logo
Greene King logo logo
OpenTable logo logo
Heineken logo logo
GAIL'S logo logo
Prezzo logo logo
Clermont logo logo
Giggling Squid logo logo
Youngs logo logo
Rosa's Thai logo logo
Sodexo logo logo
Six by Nico logo logo
Sticks n Sushi logo logo
Wasabi logo logo
Silverstone logo logo
Real Greek logo logo
Lords logo logo
Banana Tree logo logo
Revolution bars logo
Urban pubs and bars logo
dominos logo logo
State of Play logo logo
Boom Battle Bar logo logo
Rocket Padel logo logo
BAO logo logo