Last updated: 1st September 2026

Top 12 Cardiff Dessert & Bakery Influencers 2026

12 bloggers, Instagram creators, and TikTok influencers in Cardiff, ranked by content quality and how much of their content is about dessert & bakery.

Get the full list of creators for free, no signup required

Cardiff Dessert & Bakery Creators with 5K-50K Followers

Sarah  | Cardiff Mum Life, Cardiff Dessert & Bakery influencer

Sarah | Cardiff Mum Life

@sarahtrigg96

S A R A H | FOODIE AND MUMMY Cardiff Insta - SKEATCARDIFF DM for collabs๐Ÿ’Œ

26.6k

Followers

50%

Dessert & Bakery

293

Posts

TikTok
A montage video showcasing an Asian-inspired sharing platter and various desserts at La Luna restaurant, featuring close-up shots of dishes like crispy beef, bao buns, and a chocolate dipping pot.
@sarahtrigg96, Cardiff dessert & bakery influencer
@sarahtrigg96
TikTok
A vibrant montage showcasing the Street Food Circus festival at St Donats, featuring the lido, various street food vendors, and family-friendly activities.
@sarahtrigg96, Cardiff dessert & bakery influencer
@sarahtrigg96
Emma-Leigh๐Ÿฝ, Cardiff Dessert & Bakery influencer

Emma-Leigh๐Ÿฝ

@cardifffoodgirl

โ€ข Pics of some of Cardiff's best eats ๐Ÿ” โ€ข For invites and collabs: Emma-hull@live.co.uk ๐Ÿ“ง

22.4k

Followers

50%

Dessert & Bakery

323

Posts

Reel
A fast-paced montage showcasing various food and drink stalls at The Great Cardiff Feast food festival, highlighting the diverse range of street food options available.
@cardifffoodgirl, Cardiff dessert & bakery influencer
@cardifffoodgirl
Reel
A montage of a visit to Coffi Lab, featuring various iced drinks, pastries like cruffins, and sandwiches, highlighting the dog-friendly nature of the cafe.
@cardifffoodgirl, Cardiff dessert & bakery influencer
@cardifffoodgirl
Katie Thomas, Cardiff Dessert & Bakery influencer

Katie Thomas

@katiethomas_eats

South Wales๐Ÿ“๐Ÿด๓ ง๓ ข๓ ท๓ ฌ๓ ณ๓ ฟ Come with me to try places ๐Ÿฅ‚๐Ÿ”โœจโ›บ๏ธ๐Ÿง–๐Ÿปโ€โ™€๏ธ ๐Ÿ’Œ: katiejthomas97@gmail.com

11.5k

Followers

68%

Dessert & Bakery

191

Posts

TikTok
The creator visits 'Platform Street Food' in Cardiff Bay, providing a tour of the venue, demonstrating the QR code ordering system, and reviewing dishes from several different vendors including burgers, pizza, pasta, and ice cream.
@katiethomas_eats, Cardiff dessert & bakery influencer
@katiethomas_eats
TikTok
A creator visits Forage Farm Shop in Cowbridge to review their new summer menu, showcasing a variety of dishes including a scotch egg, salmon, a burger, and desserts, while also highlighting the venue's farm shop and family-friendly outdoor play area.
@katiethomas_eats, Cardiff dessert & bakery influencer
@katiethomas_eats
Lauren โœจ Cardiff Foodie, Cardiff Dessert & Bakery influencer

Lauren โœจ Cardiff Foodie

@laurenjaji_

Eating my way around Cardiff and beyond! ๐Ÿ ๐Ÿ’Œ laurenmusinguzi@gmail.com

11.3k

Followers

55%

Dessert & Bakery

754

Posts

TikTok
A short, engaging video showcasing a pistachio gelato coffee at Calabrisella Gelateria in Cardiff, featuring close-ups of the drink and the venue's gelato display.
@laurenjaji_, Cardiff dessert & bakery influencer
@laurenjaji_
TikTok
A short, engaging video tour of Fang's Oriental Bakery in Cardiff, highlighting their selection of East Asian baked goods including pineapple buns, mochi, and savory dumplings. The creator provides a brief review of the items tasted.
@laurenjaji_, Cardiff dessert & bakery influencer
@laurenjaji_
Alex - Cardiff Food Blog๐Ÿด๐Ÿทโ˜•๐Ÿณ๏ธโ€๐ŸŒˆ, Cardiff Dessert & Bakery influencer

Alex - Cardiff Food Blog๐Ÿด๐Ÿทโ˜•๐Ÿณ๏ธโ€๐ŸŒˆ

@eatdrinkcardiff

Mostly Vegetarian ๐ŸŒฑ Margarita enthusiast ๐Ÿฅƒ Always thinking about my next meal ๐Ÿฝ๏ธ

10.3k

Followers

83%

Dessert & Bakery

510

Posts

Reel
A short-form video review of 'Eat & Sip Market', a small eatery located inside an Asian grocery store in Cardiff. The video features close-up shots of various Chinese dishes, including noodles, dumplings, bao, and omurice, alongside shots of the grocery store aisles, effectively showcasing the unique 'hidden gem' atmosphere.
@eatdrinkcardiff, Cardiff dessert & bakery influencer
@eatdrinkcardiff
Reel
A montage-style video showcasing the various food and drink vendors at Platform Street Food in Cardiff Bay. The video features close-ups of burgers, pizza, loaded fries, cocktails, and gelato, alongside shots of the venue's interior and outdoor seating area.
@eatdrinkcardiff, Cardiff dessert & bakery influencer
@eatdrinkcardiff
Llio & Nicky, Cardiff Dessert & Bakery influencer

Llio & Nicky

@welshtravelblog

Wales & UK travel | Cosy stays, hidden gems, food & second-hand finds.

9.0k

Followers

41%

Dessert & Bakery

245

Posts

TikTok
A short, engaging video showcasing a tiny, four-seat pop-up pizza restaurant located in a garden. The video captures the relaxed, intimate atmosphere, the BYO wine experience, and the fresh food, effectively positioning it as a unique local gem.
@welshtravelblog, Cardiff dessert & bakery influencer
@welshtravelblog
TikTok
A montage of clips capturing the atmosphere of Penarth promenade during golden hour, featuring the pier, swimmers, and ice cream.
@welshtravelblog, Cardiff dessert & bakery influencer
@welshtravelblog
Paige- Cardiff Foodie, Cardiff Dessert & Bakery influencer

Paige- Cardiff Foodie

@paigeeats_uk

Your guide to South Wales and Beyond Food | Lifestyle | Travel | UGC ๐Ÿซถ๐ŸผTik Tok Paigeeats_uk

7.8k

Followers

57%

Dessert & Bakery

451

Posts

Reel
A montage showcasing various food and drink offerings at Goodsheds, including sushi, loaded fries, fried chicken, and cocktails, followed by a brief exterior shot of the venue.
@paigeeats_uk, Cardiff dessert & bakery influencer
@paigeeats_uk
Reel
A montage video showcasing the various food and drink vendors at Platform Street Food in Cardiff Bay, featuring shots of burgers, pasta, pizza, desserts, and cocktails, alongside interior and exterior venue shots.
@paigeeats_uk, Cardiff dessert & bakery influencer
@paigeeats_uk
Vegan Food - Rhiannon, Cardiff Dessert & Bakery influencer

Vegan Food - Rhiannon

@rhi.eats.vegan

๐Ÿ“South Wales & beyond ๐Ÿ”Food & Travel ๐ŸŒฑ10 years vegan

6.1k

Followers

50%

Dessert & Bakery

782

Posts

Reel
The video is a fast-paced, engaging tour of several vegan-friendly hospitality venues in Cardiff, including cafes, a market stall, and a donut shop. The creator visits multiple locations, showcasing the food, drinks, and interiors, providing a helpful guide for viewers looking for plant-based options in the city.
@rhi.eats.vegan, Cardiff dessert & bakery influencer
@rhi.eats.vegan
Post A bright, outdoor shot of a creator holding a tray of bao buns at a food festival, with a Ferris wheel and festival-goers visible in the background.
@rhi.eats.vegan, Cardiff dessert & bakery influencer
@rhi.eats.vegan
Selina | Cardiff blogger ๐Ÿด๓ ง๓ ข๓ ท๓ ฌ๓ ณ๓ ฟ, Cardiff Dessert & Bakery influencer

Selina | Cardiff blogger ๐Ÿด๓ ง๓ ข๓ ท๓ ฌ๓ ณ๓ ฟ

@selinaroseeats

๐Ÿ“ธ| food, drink, events & travel ๐Ÿ“| cardiff, the vale and beyond ๐Ÿ˜‹| may cause extreme hunger

5.7k

Followers

38%

Dessert & Bakery

511

Posts

Reel
A promotional reel for Wahaca showcasing their summer specials and popular menu items. The video features a variety of dishes and cocktails, presented with text overlays identifying each item.
@selinaroseeats, Cardiff dessert & bakery influencer
@selinaroseeats
Post A high-quality, overhead shot of a beautifully plated dish from a tasting menu, featuring a vibrant orange sorbet, fresh tomatoes, and courgette, garnished with edible flowers. The presentation is elegant and artistic, typical of fine dining, set against a dark, minimalist background that allows the colours of the food to pop.
@selinaroseeats, Cardiff dessert & bakery influencer
@selinaroseeats

Cardiff Dessert & Bakery Creators with Under 5K Followers

Abbieโ€™s Food Blog | Cardiff, Cardiff Dessert & Bakery influencer

Abbieโ€™s Food Blog | Cardiff

@abbiedinesout

๐Ÿ‘‹๐Ÿผ Hiii Iโ€™m Abbie - Welcome Foodies!! ๐Ÿ Sharing my honest food reviews ๐Ÿด๓ ง๓ ข๓ ท๓ ฌ๓ ณ๓ ฟ Cardiff, Wales, UK (London trips & more) ๐Ÿ’Œ Open to invites & collabs

4.0k

Followers

40%

Dessert & Bakery

314

Posts

Reel
A montage-style video touring the Great Cardiff Feast food festival, highlighting various street food stalls, menus, and products available on Queen Street.
@abbiedinesout, Cardiff dessert & bakery influencer
@abbiedinesout
Post A close-up, top-down shot of a single pastel de nata with a green topping, resting on a branded paper bag. The background is blurred but contains distracting, partially visible text.
@abbiedinesout, Cardiff dessert & bakery influencer
@abbiedinesout
Lauren ๐Ÿœ | Food Blogger, Cardiff Dessert & Bakery influencer

Lauren ๐Ÿœ | Food Blogger

@letsphokingeat

Cardiff / Burry Port๐Ÿ“ South Wales food reviews ๐ŸŒญ

3.1k

Followers

56%

Dessert & Bakery

125

Posts

Reel
A vlog-style review of a visit to Newport Market, showcasing the food hall atmosphere, specific dishes like gyro loaded fries and chicken momos, and a takeaway dessert from a cheesecake vendor.
@letsphokingeat, Cardiff dessert & bakery influencer
@letsphokingeat
Reel
The video is a review of a 3-course dinner at the Vale Grill, located within the Vale Resort. The creator and her partner document their visit, showing the exterior, the interior, the menu, and their honest opinions on the starters, mains, sides, and desserts.
@letsphokingeat, Cardiff dessert & bakery influencer
@letsphokingeat
Cory n Lowriโ€™s Food Blog ๐Ÿฅ‘, Cardiff Dessert & Bakery influencer

Cory n Lowriโ€™s Food Blog ๐Ÿฅ‘

@all_the_scran_things

Food loving couple ๐Ÿ‘ฉ๐Ÿผโ€๐Ÿคโ€๐Ÿ‘จ๐Ÿป๐Ÿ• Eating our way through South Wales and attempting to cook at home ๐Ÿด๓ ง๓ ข๓ ท๓ ฌ๓ ณ๓ ฟ DM us for any invites / promo / collabs โœ‰๏ธ

2.2k

Followers

46%

Dessert & Bakery

162

Posts

Reel
A vlog-style review of The Moon Cafe in Cardiff, featuring the creators trying various brunch items, including avocado toast, a breakfast plate, a strawberry coffee, a chocolate milkshake, and baklava.
@all_the_scran_things, Cardiff dessert & bakery influencer
@all_the_scran_things
Reel
A couple visits Banana Tree in Cardiff to review their ยฃ10.95 lunch deal, showcasing the venue's interior, the menu options, and their meal consisting of chicken gyoza ramen, chicken pad thai, and banana fudge cake.
@all_the_scran_things, Cardiff dessert & bakery influencer
@all_the_scran_things

What is a Dessert & Bakery influencer?

A Dessert & Bakery influencer is a creator who posts about desserts and baked goods, from patisserie and cakes to the best dessert spots on Instagram or TikTok. They range from a few thousand local followers to national reach, and brands work with them to get in front of people in Cardiff who already care about dessert & bakery.

How We Rank These Creators

We look at three things: recent content quality, reach, and how much of a creator's content is actually about dessert & bakery. The "Dessert & Bakery" figure is the share of their recent posts that met both.

Frequently Asked Questions

Who are the top Dessert & Bakery influencers in Cardiff? +

Sarah | Cardiff Mum Life (@sarahtrigg96), Emma-Leigh๐Ÿฝ (@cardifffoodgirl) and Katie Thomas (@katiethomas_eats) are among the top dessert & bakery creators in Cardiff right now. The full list below ranks 12 Cardiff creators, updated for 2026.

Why work with dessert & bakery influencers? +

Social is where people pick where to eat now. 58% of TikTok users have visited a restaurant after seeing it on the app, and 91% of UK hospitality brands already work with creators. You also get a stream of real content about your venue, which is the bit most teams struggle to keep up with.

See the stats, with sources
How much do Cardiff Dessert & Bakery influencers charge? +

Plenty of smaller creators work on a gifted basis, so a meal or an experience in exchange for content. For those who do charge, rates vary a lot depending on their following, engagement and what you need. Joli can provide rate cards for paid collaborations, based on a creator's following and typical rates in hospitality.

How do I find Dessert & Bakery influencers in Cardiff? +

Look for creators based in Cardiff who post about dessert & bakery regularly. The list below is a starting point. Joli can help with the rest, from checking a creator suits your venue to handling the booking.

How are these Dessert & Bakery influencers ranked? +

We look at three things: recent content quality, reach, and how much of a creator's content is actually about dessert & bakery. The "Dessert & Bakery" figure is the share of their recent posts that met both.

What is the difference between a micro and macro Dessert & Bakery influencer? +

Nano creators sit under 10k followers, micro between 10k and 100k, and macro above that. Smaller creators usually get better engagement, and plenty are happy to work on a gifted basis.

Are micro Dessert & Bakery influencers worth it for hospitality brands? +

For most venues, yes. Their engagement tends to be higher and their followers are more likely to be local to Cardiff. A few local creators will usually do more for one site than a single big account with a national audience.

What is a Dessert & Bakery influencer? +

A Dessert & Bakery influencer is a creator who posts about desserts and baked goods, from patisserie and cakes to the best dessert spots on Instagram or TikTok. They range from a few thousand local followers to national reach, and brands work with them to get in front of people in Cardiff who already care about dessert & bakery.

"Joli really is influencer marketing made simple โ€” it's time efficient and easy to use. And as Joli is all about hospitality, we can rely on them to provide us with the right type of influencers"

Joe Hiscocks

Head of Marketing at Rocket Leisure

How it works

3 simple steps to get started

    1. Launch a campaign

    Describe your business or promotion, and connect with influencers who fit your food, location, and target audience.

    2. Schedule visits

    Check availability, book visits, and manage your calendar in the app. Invites and updates keep your team in the loop.

    3. Track impact & results

    Track performanceโ€”likes, reach, savesโ€”and access all content in your digital gallery, ready when you need it.

Joli connects to all your existing tools

Automate your booking and payment workflows and access advanced social media insights

View all integrations
Toggle logo
Instagram logo
Google logo
Access logo
TikTok logo
TipJar logo

Joli powers hospitality brands of all sizes, from local independents through to national chains.
All across the UK.

345

Brands

48

Cities

78,039

Content generated

171,611,506

People reached

Greene King logo logo
OpenTable logo logo
Heineken logo logo
GAIL'S logo logo
Prezzo logo logo
Clermont logo logo
Giggling Squid logo logo
Youngs logo logo
Rosa's Thai logo logo
Sodexo logo logo
Six by Nico logo logo
Sticks n Sushi logo logo
Wasabi logo logo
Silverstone logo logo
Real Greek logo logo
Lords logo logo
Banana Tree logo logo
Revolution bars logo
Urban pubs and bars logo
dominos logo logo
State of Play logo logo
Boom Battle Bar logo logo
Rocket Padel logo logo
BAO logo logo
Greene King logo logo
OpenTable logo logo
Heineken logo logo
GAIL'S logo logo
Prezzo logo logo
Clermont logo logo
Giggling Squid logo logo
Youngs logo logo
Rosa's Thai logo logo
Sodexo logo logo
Six by Nico logo logo
Sticks n Sushi logo logo
Wasabi logo logo
Silverstone logo logo
Real Greek logo logo
Lords logo logo
Banana Tree logo logo
Revolution bars logo
Urban pubs and bars logo
dominos logo logo
State of Play logo logo
Boom Battle Bar logo logo
Rocket Padel logo logo
BAO logo logo
Greene King logo logo
OpenTable logo logo
Heineken logo logo
GAIL'S logo logo
Prezzo logo logo
Clermont logo logo
Giggling Squid logo logo
Youngs logo logo
Rosa's Thai logo logo
Sodexo logo logo
Six by Nico logo logo
Sticks n Sushi logo logo
Wasabi logo logo
Silverstone logo logo
Real Greek logo logo
Lords logo logo
Banana Tree logo logo
Revolution bars logo
Urban pubs and bars logo
dominos logo logo
State of Play logo logo
Boom Battle Bar logo logo
Rocket Padel logo logo
BAO logo logo
Greene King logo logo
OpenTable logo logo
Heineken logo logo
GAIL'S logo logo
Prezzo logo logo
Clermont logo logo
Giggling Squid logo logo
Youngs logo logo
Rosa's Thai logo logo
Sodexo logo logo
Six by Nico logo logo
Sticks n Sushi logo logo
Wasabi logo logo
Silverstone logo logo
Real Greek logo logo
Lords logo logo
Banana Tree logo logo
Revolution bars logo
Urban pubs and bars logo
dominos logo logo
State of Play logo logo
Boom Battle Bar logo logo
Rocket Padel logo logo
BAO logo logo