Snowflake Gelato's sweet success with Joli

Snowflake Gelato is an award-winning luxury gelato brand known for its premium, handcrafted flavors. With locations in London, Manchester, and Oxford, they’ve mastered the art of indulgence, creating gelato that’s as visually stunning as it is delicious.

But in an increasingly digital world, Snowflake Gelato needed to elevate its brand presence and engage a younger, social media-driven audience. The goal wasn’t just to increase visibility and sales. It was about building genuine connections with new customers through authentic storytelling.

Using Joli’s platform, Snowflake Gelato partnered with content creators who truly love their product. These influencers didn’t just promote the brand. Their real enthusiasm resonated with their audiences. Through visually engaging content and organic recommendations, Snowflake Gelato became a trending sensation across social media.

The impact was immediate:

• 40-45% weekly increase in sales
• 6,000 Snow Mangos sold

Joli didn’t just boost visibility. It brought authenticity to Snowflake Gelato’s marketing, helping turn an already beloved product into a social media phenomenon. By connecting with the right creators, Snowflake Gelato ensured their brand remained as iconic online as it is in-store.

Joli has been a game-changer for our business, enabling us to connect with influencers who genuinely resonate with our brand. The platform has not only boosted our reach but also added a layer of authenticity to our marketing efforts, especially with the success of our Snow Mangoes.

Alex Diaconu, Marketing Manager