Little Door & Co build bars that look like someone’s living room. The group runs five colour-coded sites across London, each styled around a fictional flatshare. Alexa in the toilet. Mario Kart by the bar. Weekly house parties after 7pm.
Backed by Edition Capital, the group hit £12m in turnover for 2024 and employs over 150 people. Every venue leans on the same pitch: come as you are, treat it like home, stay past last orders.
Little Door & Co partnered with Joli to make sure the creators who visit get the vibe. Their content shows the flat-like rooms, the 2-4-1 cocktails, the £25 bottomless brunches, the £5 margarita pizzas on a Wednesday. Corporate bookers, party planners and first-date couples all find them through content that looks like a friend’s story rather than an ad.
The discovery of our venues on TikTok and Instagram has skyrocketed thanks to a consistent flow of relevant influencers from Joli
Alex Goldie, Sales & Marketing Director