Rocket Padel builds premium indoor padel clubs, with a bistro-bar, a pro shop and room to hang around after a game. The brand started in Denmark and now runs clubs across the UK, including Ilford, home to London’s largest padel club, as well as Beckton, Battersea Power Station and Bristol.
Plenty of people have heard of padel without ever playing it. Before they book a court, they want to see what a game looks like, how quickly they would pick it up and what the club is like once they get there. That is hard to get across in an ad, and easy to show in a video.
A Strong Start in Ilford
Rocket Padel joined Joli in April 2024 to put creators on court at Ilford. The offer was simple: complimentary court time for the creator and up to three friends, followed by food and drinks in the bistro.
The first five videos went live within a week and reached more than 265,000 views between them, with one TikTok passing 160,000 on its own. That first week still accounts for more than half of all the views Rocket Padel’s creator content has earned since.
A Beginner’s Guide, Told by Beginners
Many of the creators were playing for the first time, so their videos work as a beginner’s guide to the sport. Friends turn it into a weekend plan, couples swap their usual date night for a game, and everyone finds out how quickly padel hooks you. The club also ran a coach-led creator session at Ilford, so viewers could see how fast a complete beginner picks it up.
That is exactly what a curious first-timer needs to see: the courts, the coaching and the bistro afterwards, from someone who was in the same position a week earlier.
The Same Playbook for Every New Club
With Ilford working, Rocket Padel ran the same approach across its other clubs. Creators came in for the Ilford grand opening, then Bristol from summer 2024, Battersea Power Station that autumn and Beckton in 2025, where the team also added a workout offer at its gym, The Lab. In between, seasonal pushes such as a New Year campaign kept fresh content coming at quieter times of year.
Each new club got its own local creators and its own nearby audience, rather than relying on one London campaign to reach everyone.
The club heard the results from the people ringing up to book.
Marketing is always hard to quantify, but we’ve had calls coming in for bookings telling us they found us on TikTok which is all you can ask for!
Oskar, Club Manager