Smashing Plates capture their target audience at a fraction of traditional marketing costs

Smashing Plates introduces a unique spin on the Greek cuisine founder Neo grew up with. It's fresh, healthy, and packed with flavour — giving halloumi a well-deserved spotlight.

Currently operating four locations in London, Smashing Plates is looking forward to expanding beyond the city with their first restaurant outside London.

Neo partnered with Joli for an effective, affordable way to engage his target audience and generate user content for their social media channels.