Smashing Plates capture their target audience at a fraction of traditional marketing costs
Smashing Plates introduces a unique spin on the Greek cuisine founder Neo grew up with. It's fresh, healthy, and packed with flavour — giving halloumi a well-deserved spotlight.
Currently operating four locations in London, Smashing Plates is looking forward to expanding beyond the city with their first restaurant outside London.
Neo partnered with Joli for an effective, affordable way to engage his target audience and generate user content for their social media channels.
We found influencer marketing to be the most effective way to create awareness and drive traffic to our website and delivery menu.
And Joli makes the process seamless so you can communicate with the sites, especially when you have more than one, so we are all aware who's coming when and what to expect.
Also, Who do people trust more? I think they trust the influences rather than the brand for an honest opinion!
— Neo Christodoulou, Owner
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