TGI Fridays’ partnership with Joli has gone from strength to strength, growing from a way to book creators into a genuine marketing tool the team relies on for business decisions.
Integrating its own booking system with Joli streamlined the process for creators and the internal team alike, freeing up time to focus on finding the right people for the brand rather than managing logistics.
Choosing who to work with is straightforward: creator stats and top content are visible at the approval stage, and the team can message creators directly to tailor each visit and keep quality high. That care shows in the results, with creators leaving with genuinely good content and good memories at TGI Fridays.
Joli’s reporting platform has let TGI Fridays dig into each campaign to find what’s working and what isn’t. The KEF campaign beat its engagement KPIs and lifted visit intent, and the wider programme has driven organic growth across social channels and more traffic to the website, shaping how TGI Fridays plans future campaigns and launches.
Joli’s gone from a creator booking platform to a smart marketing tool for our business.
Kristie Clavin, Central Operations Executive