Coffee#1 opened its first coffee shop in Cardiff in 2001 and has since grown into a much-loved chain with over 128 locations across the UK. Despite their growth, they’ve stayed true to their roots: offering hand-crafted drinks, mouth-watering cakes, and a warm, relaxed space to slow down and unwind.
Their stores are designed to feel calm and comforting—whether you’re catching up with friends, working from a laptop, or just enjoying a quiet moment with your favourite drink. It’s a brand built on care, character, and craft—and when it came to creating content, they wanted something that captured that same spirit.
That’s where Joli Studio came in. Coffee#1 used the platform to brief in a short-form video capturing the essence of their in-store experience—from baristas making drinks to close-ups of seasonal cakes. They wanted something visual, modern and brand-aligned, with a relaxed feel and current editing style.
The process was fast and seamless. The brief went live on a Friday. By Tuesday, the creator had already visited their Epsom store to film. The first edit arrived on Thursday, and after a few small tweaks, the final video was delivered that same evening.
By using creator-led production, Coffee#1 was able to move quickly, stay true to their brand, and get high-quality content—without needing a big crew or long timelines. For a business that values care and craft, it was the perfect fit.
