How The Little Door & Co. Use UGC to Drive Bookings

The Little Door & Co. has redefined what it means to go out in London, creating venues that feel more like stepping into a friend’s stylish flat than a traditional bar or restaurant. Welcoming, fun, and unpretentious, each space is designed for unforgettable nights—whether it’s cocktails in the kitchen, dinner around the table, or dancing in the living room.

But in a crowded hospitality scene, standing out means getting discovered by the right people at the right time. That’s where user-generated content (UGC) has been a game changer.

By partnering with Joli, The Little Door & Co. has been able to connect with London influencers who truly capture the essence of their venues. The result? A huge surge in awareness across TikTok and Instagram, with corporate bookers and party planners discovering their spaces through authentic, engaging content. Their Christmas bookings, in particular, saw a significant lift, proving that social content doesn’t just drive views—it drives real-world visits.

Katie De Salis, Social Media Marketing Manager, puts it simply: "UGC is one of the most trusted forms of marketing—use it. Plus, if you're not on TikTok yet, now’s the time to start!"

By continuing to work with creators who bring their venues to life, The Little Door & Co. is ensuring that more guests than ever find, visit, and fall in love with their spaces.